You probably already know about WhatsApp, the world’s biggest messaging app. More than 2.7 billion people use it regularly to message friends, family, and, now more than ever, businesses.
What you might not know about are the different accounts WhatsApp offers to help businesses get in touch with those users. A business account in WhatsApp means you can create branded business profiles to give customers extra information, like your website, a brief description, your business hours, and more.
Additionally, for larger businesses or those looking to integrate WhatsApp into their existing customer communication systems, there’s WhatsApp Business API, which offers more advanced business features and customization options.
Let’s explore these accounts and what they offer, as well as when and why you should use them as part of your omnichannel strategy.
WhatsApp Business Overview:
| Application Name | WhatsApp Business |
| Rating | 4.2 star |
| Downloads | 100Cr+ |
| Reviews | 1.51Cr |
| Version | 2.24.25.79 |
| Updated on | 17 Dec 2024 |
WhatsApp for Business
- WhatsApp Click Ads lets you create ads on Facebook or Instagram that get clicks on WhatsApp to directly message your business.
- WhatsApp Business App is a free-to-download application for small-to-medium businesses to communicate professionally with customers through a single business number. It can be downloaded from the Apple App Store and Google Play Store and can be used by up to four employee phones or in a browser via WhatsApp Web. You can also send a greeting message and pre-define some common responses for staff to send.
- WhatsApp Business Platform (also called WhatsApp Business API) is an advanced messaging solution designed for medium to large enterprises with high-volume messaging demands.
WhatsApp Business business benefits like these:
Work smarter: Save time by letting the app do the work for you! Send customers automated quick replies and away messages so you never miss an opportunity. Use labels to quickly organize, filter, and find important conversations. Create a status to share an offer or news, and even take orders and payments** in-app to create a great customer experience.
Build relationships and trust: With a professional business profile on a secure platform, you build credibility and trust with customers. Use the app to provide more responsive customer support and build long-term loyalty. Subscribe to Meta Verified*** to reinforce your authenticity.
Sell more and grow: Get discovered, advertise, and make more valuable customer connections. Boost sales by sending targeted offers to customers; create ads that click to WhatsApp; showcase your product catalog; and give customers the convenience of in-app orders and payments.
WhatsApp Business app features
Business Profile: If you’re looking to use your WhatsApp for sales, create a business profile with helpful information for your customers, like your address, business description, email address, and website. Ensure your logo is set as your profile picture, remove bg from the picture and make it look professional. Business accounts help brands to gain a user’s loyalty. A business profile gives the company a familiar “face” and identity. To have a “Verified” badge next to your company name, WhatsApp has to confirm that this is a verified business account.
Quick Replies: These are frequent messages to answer common questions. Quick replies let you save and reuse messages you frequently send so you can easily answer common questions in no time. Simply press the “/” on your keyboard to select a quick reply and send.
Automatic Greeting Message: WhatsApp for business enables you to create a greeting message that users will receive when they start a dialog with your company or after 14 days of inactivity. By sending an instant message, you welcome and introduce a company to a new potential customer with no delays and waiting time.
Setting Away Message: Away messages are like greeting messages. They send a custom message to people who are trying to connect with the company after your working hours. You can write a custom message or send your working hours. You can set up for them to activate at the chosen time.
Label Contacts: Businesses can organize their contacts and categorize them with labels for easy access. This way, you can easily search through your contacts and keep them grouped and organized.
Access Message Statistics: WhatsApp for Business lets you access vital metrics like how many of your messages were sent, delivered, and read.
Catalogs and Collections: Catalogs allow your company to showcase your goods so people could easily browse and check out products they are interested in and would like to buy. With catalogs, you don’t need to send every item, price, and description one-by-one as you used to do before. Now it is all conveniently grouped on your WhatsApp page, and you don’t have to redirect your customers to the website or elsewhere.
Interactive Business Messages
CTA: by clicking this button, the user would be redirected to a particular webpage or make a call
Quick reply: allows users to answer with the predefined options without having to type in the answer manually
Facebook Shops Integration: Facebook Shops is a tool that allows you to create customized shopping experiences for your businesses and integrate them seamlessly across the Facebook family of apps. Through your shop, you can showcase the products and services you’re selling and connect with potential customers. It’s an invaluable tool for any growing business.